Oh my god, this is the best shampoo I have ever tried. I walked into CVS and saw the new display and was like "finally he made a line for brunettes!" I have seen the blond line for sooo long, so I was happy to see this line. The smell is awesome..like coconut tanning oil, it makes a nice lather and really rinses out well. It's a thick cream that's a dark brown color. The bottle says it adds no color to your hair which is true. I bought the conditioner too, and combined both made my hair soft and shiny. Definetly buy this!