I really like the Jordana Lip gloss because it lasts a long time and doesn't slide around on my lips. It is more like a long lasting liquid lipstick than a gloss. Natural is a nude beige that has a pretty coral-plummy quality to it. It is a nude, not medium color on my lips. It has no shimmer, although many of the Jordana glosses do. It really does last for at lest half a day even with eating and drinking.