I'm so hooked on this stuff. When I asked my stylist what she was using on my hair for texture she noticed that salon was all out of it so we searched through all the other pomades, etc. until we found one of a similar consistency and let me tell you this was a great find! All it takes is a pea sized amount---I rub it onto my hands and scrunch it through my hair after I've curled it and it creates this tousled, textured look that is not too heavy and lasts pretty much all day. Since I don't need to use alot to get the look I want (and too much makes my hair turn greasy-tastic) one tube of this stuff lasts a long time! Best hair styling product I've come across in a while. Also, the fragrance is mixed berries---it almost smells more like cake or cookies to me, either way it smells pretty good! A great buy.