I'm not one to part with $20 over a small tube of colored grease, but this is a very special color that I haven't seen anywhere else! It's a vivid, pearlescent lilac-pink that reminds me of bright tropical flowers or a summer sunrise. Very '80s, very disco-fantasy. The formula is nice and silky, too, not tacky or sticky, and I like the brush applicator (as opposed to sponge-on).