This is a liquid lipstick or an opaque lip gloss. I bought it in Brun Star which is a rich warm brownish red. This shade would look good on people with darker hair/eyes. Lancome promises users that lips will look fuller and that colour will last. I don't know if my lips looked fuller or not as I have nicely shaped lips. As for lasting colour, it was not exactly bulletproof. For nearly $30, I would have expected something more extraordinary.