I bought this mascara after seeing its advertisement in magazines. As my old mascara was running out, I went to a Lancome counter to check it out. After testing, I was so satisfied with it that I bought one immediately. It amplifies and lengthens my naturally long and thick lashes and my eyes look bigger and more beautiful when I use it, to the point that people comment about it. Moreover, it doesn't smudge or turn flaky at the end of the day. I'd have to say this is the best mascara I have ever tried. Thumbs up for this one :)