I bought this lipstick after I read a magazine article in which 4 very different women used it, and it looked great, like a really universal sheer rose you-lips-but-better color. Unfortunately, I must be the exception to the rule because it looks waaaaayyyyy too pink on me unless I tone it down with a liner underneath. IMO, for 18$ a lipstick should look perfect. I hardly ever use it, because I do think it is too pink for me and for most people.