Touch is a beautiful natural looking peachy-nude, quite JLo-ish. It imparts an amount of shine that is just right, and has a creamy, slightly sticky formula that is easy to apply. It also has a pleasant minty tingle, but not as strong as Origins Liquid Lipcolor. I especially love the little nailpolish bottle it comes in, too cute! My only gripe is the price; $17.50 is a lot for the amount you get. Overall, though, it's a beautiful color and a good product.