I love this stuff! I bought it from Sephora, shade Brunette. The color is very dark in the tin but can be used very lightly and you can add more as needed. I find this colored wax much easier and more convenient to use than the separate wax and powder varieties, such as my Smashbox Brow Tech. The price seems high but unless I lose it (knock on wood), the tin will last me forever - or at least until I am 50!