L'Oreal's Pinch of Colour in "Blushing" is a rose-red liquid that comes in a nail polish bottle. I apply three dots of this to my cheek and then blend with my finger. It leaves a sheer, natural tint of rosy pink color. This color is a knock-off of Benefit's Benetint. I don't have the Benetint liquid but I do have the Benetint lip balm and the color is identical. To use Pinch of Colour as a lip stain, I make sure my lips are free of any lip balm and are completely dry and then swipe this on. After allowing it to soak in, you can apply some lip balm or gloss on top and you are left with gorgeous rosy lips. Yes, it is drying by itself but it is a stain and not a lipstick. This is a fabulous product.