I bought this after the recent review from another fair skinned user. Since I have VERY fair skin and I'm always looking for that perfect blusher, this seemed like a good one to try. This is a very fine product! I especially like the fact that the subtle shimmer comes off as a "glow" rather than "glitter." At 35 I'm too old for glitter! The color (a rosy color -- don't know where they get the "plum" from) is as natural looking as can be. Application is a breeze, especially when I compare it to the Revlon Skinlights blusher I've been using; that one's slightly sticky consistency makes it a little difficult to apply. This product applies almost like a moist powder, so that when you sweep your finger across your cheek it deposits quite easily and yet you don't get any fly-aways like you do with powder. It stays put. All day my cheeks looks sun-kissed and dewy. I'll definitely be buying this one again.
