The shade I bought is Touch of Blush. It looks like a dark burgundy/plum color in the tube but doesn't look that way when it's on. It's very very sheer, I have to apply it more than once to get a nice amount of color. On me it looks like a very natural pinkish flush. Definitely an "I just came in from the cold color" I have fair skin and I have to use a lot to get it to show up on my face. I don't know if this would be good for darker skin because it might not show up at all. I love this blush, it looks very natural.