I'm a big fan of gel blush and have been for around 30 years. I was pleased when L'Oreal put this on the market and the product's performance hasn't been a disappointment. It's got a rich color that goes on easily and doesn't dry as quickly as some of these products do, making it a breeze to blend. You can build up transparent layers of color gradually and it lasts all day. Gel blush fans will empty the shelves of this one, and it doesn't hurt that it's under 10 bucks.
Cheers!
Barbara