This is a sheer gel blush which is applied with the fingertips. It applies very wet and can be sort of tricky to blend, but once that's done, it looks so very sheer and natural. For those thinking of trying this type of blush, I'd recommend it. It looks outstanding layered over my Translucide Foundation. Do be careful of the lighter shades...they seem to be more "nothing" than "sheer." The shade I got was called "Blushing" and it is perfect for my cool fair skin.