This is my new favorite foundation -- this is the "total" package when it comes to foundation: applies smoothly without feeling slippery or greasy, comes in a wide variety of natural looking tones, wears all day without turning colors or becoming shiny or oily, gives sheer to-medium coverage, and has a decent SPF (14). I have very fair, oily skin. I chose Ivory, and it was a perfect perfect match -- not too pink, and just yellow enough to counteract some of redness in my skintone. It evened out my skin tone and covered a few minor blemishes and yet still looked completely natural. I like it even better than the Jane Stay Calm (which I gave a 4 because of it's rather low SPF). The Airwear applies more smoothly and provides better (though still quite sheer) coverage for those of us who are over 30.