I think the regular price is around 8 or 9 dollars. I got it on sale & had a $2 coupon. This foundation is great. I had tried it once before in the lightest shade & wound up returning it because I didn't like the color and I didn't feel like it covered my pimples. This time I got it in the second shade, which is cream & it matches my skin perfectly!! I guess the first time I thought this color would be too dark for my pale yellow toned skin. I was wrong! My skin is a lot clearer these days so I don't need heavy coverage. It goes on smoothly & makes my skin look flawless. It doesn't feel like I am wearing makeup which I love! It is oil free & has a spf of 14. It is also fragrance free, which is good for my sensitive skin. Hopefully, it won't break me out. As long as it doesn't wind up breaking me out, then I think I have finally found the perfect foundation!