the first time i tried translucide i hated it, probably b/c i got a too pink color but now it seems that the formula has gotten better and i finally experimented with it again and got a dead on color match, which matches perfectly even in natural light. the formula is on the creamy side for a liquid foundation and provides nice coverage w/o being anywhere near "mask like" it seems to even out my skintone and give my face a healthy glow but never shiny. definitly better than revlon skinlights diffusing tint. the formula seems kind of moisturizing for my dryer skin as well. overall..a winner!