I love this!! I just did it yesterday, so i don't kno how long it will last, but the color is great! I used chestnut (reddish brown) on my medium brown hair with blond hilites and it turned out just like it said on the box except it has more coppery hilites where my blond hi lites were, which i like even more! The only bad thing was how bad it smelled. it said it ould smell good, but it didn't. But the smell is worth it for how good it came out!