Normally, I just go for Feria, but this was on special and came with a bottle of Plentitude eye makeup remover so I gave it a shot.
I just dyed my hair with this 2 days ago, so I am not sure how lasting this is...but I love the colour and the condition of my hair! (Herbal Essence dye dryed out my hair)
I am asian, but my hair colour is not exactly black, more like brown black. The colour turned out a very rich deep burgandy. My hair feels very conditioned; this dye comes with a protein pak for conditioning. It promised to revitalize your hair and gives it more body. So far, it seems to live up to it.