I've been dyeing my hair for about 9 years now. I usually dye my own hair. (I've only had it done at the salon once). Over the years I've used many different brands/types and I have to say that Feria provides the best shimmering color of all that I've tried and contrary to another user's review I haven't experienced any abnormal fading (different hair responds differently). I also like to add extra highlights to my hair and Feria's highlighting kits are the easiest out of those that I've tried and the results are also the best. I've used the blonde shades of their products in case anyone is wondering.
