I love this toasty burnt orange color, it is a real attention getter. My bestfriend ran out to buy it after she saw the color on me, then later told me while she was at work that a woman approached her asking where she could get it, too! It applies on evenly, and even better, it doesn't wear off throughout the day. I now own about five other Color Endure lipsticks which colors include Mulberry, Wild Violet, Wine and Dine, Honey Honey, and Berry Cool. I get the most compliments from Wine and Dine and So Cinnamon, but I love them all the same!