I got this as well as Endless lipcolor in "Pink Passion" at HEB for Buy One Get One Free. I never in a million years would have thought to buy a mauve lipstick (maybe just bad '80s memories coming back) but the color looked so great I just had to try it. "Eternally Mauve" is a stunning plummy-brown medium mauve shade with a little shimmer. It is a unique take on mauve that is modern and extremely flattering. I was impressed with the staying power of this lipstick, but even more impressed by the creamy, moisturizing feel. I am a lip balm addict and I normally have to apply lip balm over/under my lipstick every few hours... Endless lipcolor felt good even after several hours and I didn't need to use lip balm at all. Most long-wearing lipsticks are so drying and gross but this is not one of them! I highly recommend both this line of lipstick and "Eternally Mauve" in particular!
