I'm a real fan of L'Oreal products. They make some fantastic products. But I have not been a fan of their lipsticks, and these are no exception. They ARE highly pigmented and last a good while, but this particular formula goes on very very dry. If your lips are dry to start with, you'll have a hard time even getting it on. It settles into cracks and contours of your lips and, generally, makes lips look aged. This formula is also very matte, no shine, no gloss, no shimmer. I give it two points for the wide variety of colors (some very nice ones), but I really cannot recommend them.