For a "sheer" lipstick, this goes on quite dark, and for this reason, I save it for evening events. It's really a very beautiful, flattering juicy Hawaiian Punch color, and goes very well with a tan. Smells very nice and goes on glossy - however - and I haven't been alone in noting this - you have to keep re-applying it because the stuff just keeps wearing off. Not for those who just like to put on their cosmetics in the morning and go without giving it a second thought.