I am a devoted fan of Loreal's Voluminous mascara, but when I noticed this new baby on sale for the same price, I decided to give it a spin. The name sounded intruiging, and Milla Jovavich's enviously lush incredibly long lashes in the ad enticed me even more! I already have long thick lashes, but I like to accentuate this with mascara and boy did LashArchitect get the job done! I am amazed with the length, volume, and curl of my lashes! In fact, you probably won't even recognize yourself armed with these new lashes! It's incredible. However, LashArchitect creates a very DRAMATIC look. People have always asked me if my lashes are real, but they are really going to be skeptical now. Some may find that this mascara causes the lashes to look fake. I however, am flattered when someone thinks my eyelashes are so beautiful that they must be fake. So, if you are searching for a mascara that will lengthen, curl, volumize and leave onlookers speechless, Lash Architect is the one for you! If you prefer a more lush natural look, Loreal Voluminous is the way to go. I adore it. I would recommend LashArchitect for special occassions and for a sexy date. Give it a try!