I got this mascara on sale so again not sure the normal retail price. I really liked this mascara! It lengthens more than the original which I might add I have returned. It offers more volume than my Maybelline Lash Discovery (this mascara gets every bitty lash) even though both of these are a lengthening mascara. Since it is waterproof I also don't experience the flaking of the original. I would definately recommend this mascara for people who love lengthen. :)