I would have never purchased Beachy Keen had I not seen it used on Katie Holmes on the cover of one of my Marie Claire magazines. As soon as I saw her coverlook and what they used on her I knew that I had to try it out for myself. Tho I Have not totally been able to replicate the look yet, this is a nice bronzy shade with slight brick undertones. I also own MAC's Cocoa Beach Pigment and find this to be similar. Peraphs not identical, I have yet to compare them side by side, Beachy Keen has a bit more brick undertones tho. Very pretty tho, and works great as an all over color, crease color, or wet as a liner.