I'm not 100% sure if this is how much I paid. I think it was maybe 18 at most, but whatever I paid, it was well worth it. My eyeshadow has never stayed put this well, and as you use only a tiny smear at a time, it goes a really long way. It is velvety soft and has such a nice color to it, that I've been tempted to wear it alone. (I purchased the Pearl color.) As for keeping eyeshadow put, I was really amazed. I had my face done at the MAC counter in the early afternoon, did my shopping and what not, went to a party, and came home in the wee hours with the eyeshadow intact. It was great!! This is a makeup holy grail for me. =)
