After hearing all the rave reviews, I finally had to cave in and buy it. I was a little skeptical at first, because the tube (which is SO CUTE, I might add) looked miniscule. Well, it turns out that a little smidgen goes a LOOONG way, so this is a pretty good deal. I really like the texture because it's thick enough to control. It stayed on pretty long too, buuuut it DID crease by the time I got home (I wore it from 7:10 AM to 2:45 PM). I must have unbelievably crappy eyelids since it stays like cement on everyone else... Oh, and also another thing, its a TAD too shimmery. But I'm still gonna buy another one, since these are among the longest lasting I've found. Artjam is next.