This was a staple of mine until recently when I got UD primer potion. I would say that I like them equally now. This is a lighter color, so it is probably only best for lighter skin tones. It covers up darker eyelids, which I have, and helps to keep eyeshadow on and vibrant all day. I cant attest for it keeping my e/s from creasing b/c I dont ever have trouble with that. Great stuff!