I've had many beefs with MAC foundations, but this one really works for me. NC30 matched my skin perfectly and gives great coverage that looks natural. You can apply less for a sheer look, a bit more for a polished, matte look. It stay put all day without powder. It's very similar to Revlon's Colorstay Natural but has a far better range of colors. If you find MAC's Matte fdn too sheer, Studio Tech/Fix too cakey, Satin fdn too oily, and Hyper Real plain scary, this one might work for you.