Light pink color that shows up as a barely there blush on pigmented lips. The sheerness of the colour makes it good to put on without a mirror b/c you don't have to worry about making a mess and end up walking around with a clown lips. I like the texture of the balm but I don't find these lip conditioners that moisturizing. The SPF hasn't irritated my lips and the vanilla smell is great. Cute packaging and but it's in a pot form which I hate. A nice basic tinted lip product for everyday.