I've been on the search for ages for the perfect retro-looking matte red lipstick, and I've finally found it in this product! Labeled as "Retro Matte Lipstick" the color is a perfect cherry red-- on my fair skin there's not even a hint of pink or orange like 98% of lipsticks out there. And unlike other matte lipsticks, it goes on smooth and feels creamy, long after I've put it on, yet still looks perfectly matte on my lips. It also stays on great and doesn't come off on cups, fingers, etc. nearly as much as most bright or dark lipsticks tend to. Overall I am extremely pleased and would highly recommend both this color and the formulation. A+!