i love the color of this lipstick! it's the perfect bubble gum pink. it's hard for me to find somethink that will look so pink on my lips because they are pigmented a deep rose color, but this did the job! the matte formula lasts long, but can be drying so you have to make sure your lips aren't peeling before you put this on. i love this color! it will be a staple in my makeup box...