I will not say this is a very versatile color. This is definitely not for those with pale skin because this color is quite light. It's one or two shades lighter my natural lip color and looks quite natural on me, but i dont' know why it looks greyish-pink if i apply it straight from the tube without a lipbrush. I use this color when i have strong eyes, or with a pink lipliner (MAC girlfriend) to brighten the color. The texture is nice and not drying.