I am in love with this MAC's new mascara and it's my favorite mascara so far. The color I bought was coal black and they also had the natural color in dark brown. I love to shop at MAC counter although I've always had this love/hate relationship with MAC. Because I either love the item totally or I can't stand it at all. However, this one is definitely a must for women who are looking for the best mascara. It not only thickens my lashes right away but also make them appear so much longer, plus it never smudges!Since cosmetic experts say that you should always throw away your mascara between 6 weeks to 3 months, I guess this 9 buck mascara fits in my budget perfectlyl. I can't ask for more from this item and I give it a 5.