I've been spending $20 for Merle Norman's creme-to-powder foundation in Ultra Fair but my grocery store was closing out all Max Factor products so, for $3.80 (it's regularly close to $9), I thought I'd try it. I'm extremeley fair so I got the lightest shade, pale porcelain. Not only is the color perfect, but it looks as good as the Merle Norman foundation. It's matte but very natural. I'm very, very impressed.