I swear by this blush! It's the only one I own (pure shell) I had originally bought PureKiss (a light, shimmery pink shade) and loved it. I ran out and gave up all hope cause I never saw that name agin, but recently I saw Pure Shell and that is the same color, just renamed it. I am so happy. I apply it straight to my cheeks then blend. it makes great eyeshadow too.
