i love this maybelline shadow. i have used this one so much that i have made quite the dip in the shadow pan, which is rare for me. artic pink is a blue based light pink with tons of shimmer. reminds me of a pink version of WnW all over shimmer powder. it really brightens up my eyes immensely if i use it as an all over shadow or it makes a great browbone hilighter. its also versatile enough that you could use it as a highlighter to add some shimmer to cheeks, temples, ect too.