This stuff is awesome! I got it in RED HOT CUTIE which looks like a translucent red in the tube. It looks pretty much the same on the lips, but sheerer. I absolutely LOVE this color. It is really shiny, too and slightly sticky which I like and lasts SO long! I'm glad Target had it on sale b/c I normally wouldn't buy it since it was nearly $6 originally. It almost does feel like jelly! The taste and smell is great, too! Definetly check 'em out!