i paid 2 dollars for this with a 3 dollar off coupon but it definitly would've been worth the whole 5 dollars. the gloss itself is very light, liquidy texture, nothing too thick or tacky, but the staying power is remarkably good for being such a thin gloss. in the tube the color looks like a very light pink with irredescent sparkles. on my lips which are rather pigmented it goes on a sheer pretty much see thru milky pink with irredescent sparkles. some might be disappointed that this is not a highly pigmented gloss but for this reason i loved it. the sparkles were beautiful and not the least bit gritty and my lips "glowed".