This gave me a very nice MLBB look with a bit plummy tone to it. It's very moisturizing. I love wearing lipstick and feared this might be a little too sheer but I was pleasantly suprised by the pigment in this. It's very pigmented yet gives a nice creamy feel to the lips...sort of like a lipstick and lip balm in one. The only thing that was a bit disappointing was the staying power. I had to reapply it more often than my regular lipstick but I think the good outweighs the bad in this product.