This is part of Maybelline's winter "Snow Bunnies" collection. The lipstick is a deep, blackish berry shade in the tube, but imparts a sheer, glossy berry stain on the lips. In other words, this is Maybelline's version of Clinique's famous Black Honey Almost Lipstick. The slight fragrance isn't nearly enough to bother me, and you can't beat the price. I would consider making this a regular buy, except this is a seasonal colour, with no guarantee it would be added to the regular lineup.