I am quite disappointed in the shine factor - not as much as one would expect from a product with the name "wet shine" and it's obvious there's false advertising in terms of pushing the "shine" message. Product goes on creamy and stays creamy (the only real saving grace). I notice this lipstick tends to give me coldsores and makes my lips feel like they are burning!! The only way I can avoid this is to wear in conjunction with a little Australian Tea-Tree oil or Lavender (1-2 drops on a cotton tip and rubbed on the lips is easy to apply) but this isn't a good taste! Not worth all this trouble just to wear a lipstick that doesn't deliver the shine it promises!!