Sorry I can't remember the price! Not cheap for .75 oz tube. I was previously using persa gel 10% which worked wonderfully, but I had heard that a 2.5% Benzoyl Peroxide cream was just as effective. This goes on so smoothly-like a lightweight moisturizer, and disappears immediatly into my skin. I haven't had a negative reaction to it at all and it is helping my skin stay clear. I would definetly go out and get this one!