This is a 3.5% benzoyl peroxide clay cleanser/mask that has worked better for me as a mask, rather than a cleanser. It doesnt do a good job of removing makeup, but works great as a mask. You just leave it on for 5 minutes and rinse. Although it is clay based, it doesnt dry so it rinses easily. It has helped dry up some zits, and can be used daily. This is great for an emergency treatment so I'll buy it again.