I got this through a promotion at my local Ulta store. I think this formula is great! It gives my Asian eyelashes enough volume that it doesn't look fake or too dramatic. I find that it's also one of the few that doesn't uncurl my curled eyelashes with the first stroke. The key is to let the first coat dry completely and then add the other two layers. It doesn't smear or flake throughout the day, and I have oily skin, so I really like this feature! It also makes my eyelashes feel nice and soft - not dry or brittle. Overall, I really like this mascara and would recommend it to anyone who wants a nice moisturizing mascara and volume, but nothing too dramatic.