I wanted a nice red gloss, but have overspent my makeup budget recently, so I was happy to find this one at the local Target. It comes in a small squeeze tube with a slanted tip, which is easy to use without a lip brush. The color is a nice clear red, not too orange or too blue, and the glossy texture makes the color look better on me than an opaque formula would with my pale skin. I like the slightly thick, sticky texture; I've found that it lasts well for a gloss, and better than thinner formulas do. I took off one point for the oversweet cherry flavor.