Whoa, what a find! Packaged in a squeeze tube just like Lancome's JT's. Feels thick on, without that gross stickiness. Absolutely perfect! Adds the slightest orangy red tinge to your lips with the teeniest amount of cherry flavour. The scent is pleasant, but not overpowering. I wish I found this before I forked out $16.50 for Clinique's 'Juicy Apple'! (This is what I thought Juicy Apple would look like!) I can't rave enough about this product! I have to buy more!