I'm a die-hard gel blush fan - can't get enough of the stuff! I was looking forward to trying this one, having heard so many raves about it, and when my sister-in-law gave me a tube as a gift I was thrilled. It's slightly better than average as far as gel blushes go. It's richly pigmented, and a little goes a long way. The color is wearable and workable and I love it. The reason I rated it a "3" is because of the price - $24.00 for this teeny tiny tube is excessive. Translucide Blush by L'Oreal is a winner by comparison, with more color choices, a larger tube, and it's under 10 bucks. I won't buy "Pinch Your Cheeks" because of the price. I like money more than I like gel blush!
